Join our campaign to tackle negative gender stereotypes and champion diversity in STEM.

It is estimated that only 25% of the STEM (science, technology, engineering and mathematics) sector are women. This a waste of talent and opportunity not only for women, but for Scotland, and our chance to be at the forefront of innovation. The jobs of the future will require more STEM skills and Equate Scotland wants women to have equal access to the jobs of the future. By doing so we can tackle the gender pay gap, occupational segregation and societal inequality. To do this we need everybody to engage in the conversation around inclusion and diversity.

This campaign is for the thousands of women working, studying and leading in Scotland’s STEM sector. We want to celebrate their stories, contributions and achievements to enhance the visibility of women these industries.

We are therefore asking women and gender equality champions to post photos of themselves in their “STEM” environments; a university, a college, an office, a laboratory, a factory or construction site. We want to promote the idea that diversity in science, technology, engineering and mathematics is not an anomaly, but instead a shared goal.

#ThisIsWhatASTEMinistLooksLike aims to break down existing stereotypes of working in STEM, challenge the treatment of STEM women as anomalies and champion Scotland’s diverse workforce.

Join our campaign and tell us what a ‘STEMinist’ looks like to you by uploading your photo to social media with the hashtag #ThisIsWhatASTEMinistLooksLike. Those who post a photograph will automatically be submitted into our photography awards with the top 10 being showcased at an event on the 27th March in Edinburgh.

Who is this for?

This campaign is for anyone who supports diversity in the STEM industries.

This is for all women who want to inspire others by sharing their story, challenges and achievements.

This is for girls who love science, technology, maths and engineering.

This is for students studying in a STEM field.

This is for men and those who do not identify as women who support the recruitment, retention and progression of women in STEM.

This is for employers who understand that without diversity Scotland cannot meet its potential.

This is for you and together we can break down gender stereotyping in the workplace.

The campaign and event is open for anyone to participate in, all we ask is that your entry  has the following:

  1. The image includes a person.
  2. The image represents diversity in STEM.
  3. The hashtag #ThisIsWhatASteministLooksLike is used.
  4. The image includes a caption, blurb or explanation.
  5. You tag us on Instagram or Twitter – @equatescotland (so we know you have entered).

The campaign closes on March 8th, International Womens Day. The finalists will be announced at a celebratory event on March 27th in Central Edinburgh whereby photographs included in the campaign will be exhibited on the night.

Don’t have a social media account but still want to join us?

Email your image and caption to us at and we will post on your behalf.

Download I am a STEMinist poster here.